Exporter of blueberries to the UK, continental Europe, Middle and Far East as well as domestic supplier of blueberries to the South African supermarket industry

Hand Picking Blueberries From Punnet

Established in 1993, BerryWorld South Africa is a joint venture between Trevor McKenzie and BerryWorld. Now the largest blueberry exporter in South Africa with access to circa 2,000 hectares, covering low and high chill sites. BerryWorld South Africa supplies the UK, Ireland, Europe, South Africa, Asia and the Far and Middle East.

BerryWorld South Africa works with an expert grower base and have a dedicated R&D trial site to develop improved production systems as well as a dedicated nursery for optimum plant material supply and quality control. Through exclusive breeding programmes and licenses, the grower base has access to leading varieties from Mountain Blue Orchards and BerryWorld Plus, as well as access to both exclusive and non-exclusive varieties from the Fall Creek, University of Florida and University of Georgia breeding programmes.

We pride ourselves on long standing relationships with many of the growers, some of whom share in the ownership of the genetics/varietal licenses. Relationships are built as partnerships focused on mutual success. The grower base operates as a close knit industry and works closely with the technical team, sharing developments and knowledge for the wider benefit of the group.

Jason Richardson, Managing Director

Having qualified as a Chartered Accountant in 2002, Jason subsequently spent 15 years in the FMCG environment; the majority of which was focussed on the berry category. In 2005, Jason joined BerryWorld in the United Kingdom and was appointed as Financial Director in 2007. In 2014, he joined BerryWorld South Africa as General Manager, assisting in leading the company through a high growth phase, which included strong expansion of both its grower and customer base. In January 2018, Jason was appointed as Managing Director, South Africa.

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Jason Richardson

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BerryWorld, South Africa

Phase 1C, 2nd Floor

No 1 The Woodmill,

Vredenburg Road,

Stellenbosch, 7600

South Africa

Tel: +27 (0)21 001 8330