The UK's leading soft fruit marketing company, global sourcing ensures year-round fresh berries to the UK’s supermarket and food service industry

BerryWorld Strawberries

BerryWorld United Kingdom represents growers with substantial areas of soft fruit production in the UK and other countries in Europe, North and South America, the Middle East and South Africa. Global sourcing ensures year round supply to the UK, and enables us to offer the widest selection of berries and currants.

BerryWorld was established in 1994 and is the UK’s foremost soft fruit marketing company. The business has invested in its expert, dedicated international grower base for over 25 years helping to drive the growth of the UK berry market to over £1 billion at retail. We are the leading online supplier in the UK.

Our UK team aim to excite and delight the end consumer through leading varieties, packaging innovation, value savings and extending seasons. All the while adding value for our retail customers through attentive category management and focusing on driving sustainable growth for all parties within the supply chain.

We are winners of Quality Food Awards and our market leading exclusive strawberry, raspberry, blueberry and blackberry varieties have been recognised by the International Taste Institute taste awards.

We are the fastest growing raspberry supplier in the UK market and the largest purveyor of blueberries.

BerryWorld United Kingdom is determined to manage its business processes to produce an overall positive impact on society. To that end the company's policy is to operate in a manner that meets or exceeds the ethical, legal, and commercial expectations that society has of business. BerryWorld UK encourages a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere.

The soft fruit market is one of the fastest growing sectors within fresh produce, and consumers are increasingly aware of the many health benefits of eating berries. Berries are a delicious, convenient fruit which fit in well with today's busy lifestyles.

Our vision & mission

Growing the berry world together.

Our berries in every home every day. Building sustainable business relationships with our growers and customers alike, whilst developing our people and products to be best in class.

Paul Cole, Managing Director

Previously spending fifteen years in various sales management roles within a bakery business, Paul joined BerryWorld’s sales team in March 2004, managing various major retailers. After taking over the management of the sales team, Paul was appointed Sales Director in November 2006 and adopted an in-depth category management approach to drive BerryWorld’s customers in their route to market, whilst increasing BerryWorld’s own business. This included further investment in market data, the creation of a focussed category management team, along with business planning with our customers. Paul’s passion for the business continues, with his favourite saying being "the soft fruit category is never dull“. In January 2016, Paul was appointed Managing Director, United Kingdom.

Contact Us
Paul Cole

Find Us

BerryWorld, United Kingdom

Turnford Place
Great Cambridge Road
EN10 6NH

Tel: +44 (0)1992 471833

Department Telephone Numbers

  • Insights - 01992 456699
  • Technical - 01992 456697
  • Planning - 01992 456696
  • Marketing - 01992 456695
  • Supply Chain - 01992 456689
  • Finance - 01992 456688
  • Sales - 01992 456687
  • Procurement -01992 456686